Measuring brand awareness is crucial for understanding a brand’s position and resonance in the consumer’s mind. Unlike “vanity metrics” such as likes and follows, which often offer a superficial glimpse at engagement, a comprehensive assessment of brand awareness delves deeper, providing insights into how consumers truly perceive and interact with a brand. This article outlines why measuring brand awareness is essential, the limitations of surface-level metrics, and the strategies for developing a robust measurement model.
Read moreMonth: November 2023
The Importance Of Content Marketing For Smart City Organizations
Cities are growing: by 2050, an estimated 66% of the global population will live in urban centers. Urban population growth, alongside other factors such as globalization, changing geopolitical landscapes and greater freedom of movement, is increasing demand for urban resources and services. It is also putting pressure on cities to develop their economies, optimize city-management and attract global talent. These challenges are also opportunities, however, in that they are providing the stimulus for a whole host of solutions that render cities not only more efficient and effective, but also more citizen-friendly. Read more